FUEL UP TO PLAY 60 NATIONAL PROGRAM OFFICIAL RULES
FUEL UP TO PLAY 60 ACTIVATION REWARDS SWEEPSTAKES OFFICIAL RULES
1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.
2. ELIGIBILITY: The Fuel Up to Play 60 Program (the "Program") is open only to legal residents of the 50 United States and the District of Columbia who are enrolled in Grades K through 12 (minimum age of 6, maximum age of 17) as of 9/1/2011. The children of employees of Dairy Management Inc. (“DMI”), the NFL Entities (as defined below), any of their respective parent companies, subsidiaries, affiliates, member teams, advertising and promotion agencies and agents are NOT eligible to enter the Program. Students do not need to be enrolled in a specific or participating school to be eligible.
3. TIMING: Program starts on 5/30/2011 at 9:00 am CST and ends on 7/18/20121 at 11:59 pm CST.
4. HOW TO PARTICIPATE: Students: You can earn badges and access to exclusive online content for you and (if applicable) your school by participating in five Challenges (as defined below) throughout the year. Get started by registering at www.fueluptoplay60.com (the 'Site'). You must provide us with your parent's valid e-mail address at registration. Have your principal or administrator enroll for the program at http://enroll.fueluptoplay60.com
To be eligible for badges and online rewards in Challenges you must: 1) Register and participate; 2) Complete Challenges; 3) Stay up-to-date with your Tracker; 4) Engage in activities described on the website and record it in your Tracker; 5) Refer friends; and 6) Complete 'surprise' Challenges, tasks and activities that will be disclosed from time to time on www.fueluptoplay60.com. If you cannot get to a computer every day to participate, print off the paper tracker in the Track section, fill out the paper tracker every day and enter your data online once a week. Make sure you do it weekly because you can only track back one week. Do not engage in any fraudulent (e.g. untruthful) or inappropriate conduct in obtaining badges. For friend referrals, each e-mail address can only be referred once by each user. Referring e-mails must be sent to friends only. Compliants of excessive or spam e-mails or other misuse may result in disqualification.
If you do not have Internet access but would like to learn about staying healthy through proper eating habits and exercise please call (800) 752-4337.
5. 2011 - 2012 CHALLENGES (EACH, A 'CHALLENGE') AND REWARDS
STUDENT REWARDS
Summer Challenge 2011 (Entry Period 5/30/2011 - 7/18/2011) - In this Challenge students will create their own original Fuel Up to Play 60 theme song or dance. Accepted submission formats include: photos, video or word document or PDF with lyrics. National award includes: Feature on fueluptoplay60.com and NFL Rush. Active or retired Fuel Up to Play 60 athlete to visit winning school (Athlete appearance contingent upon schedule availability).
Back to School, Back to Football Challenge (Entry Period 8/22/2011 - 10/10/2011) - For this Challenge students will creat a commercial to share how they are kicking off the 2011-2012 Fuel Up to Play 60 program/school year. Accepted submission formats include: photos and/or video. National award includes: Raffle for two Super Bowl packages; winner will also have the option to attend a MilkPEP photo shoot (TBD). Approximate retail value:$7,000.
Cooking Show Challenge (Entry Period 11/14/2011 - 1/2/2012) - In this Challenge, students will create their own cooking show and do a demonstration of one of their favorite Healthy Eating Plays from the Fuel Up to Play 60 Playbook. Accepted submission formats include: Photos and/or video. National award includes: Active/alumni Fuel Up to Play 60 athlete to visit winning school (Athlete appearance contingent upon schedule availability).
Physical Activity Skit Challenge (Entry Period 2/6/2012 - 3/26/2012) - For this Challenge, students are asked to create a skit that demonstrates a Physical Activity Play from the Fuel Up to Play 60 Playbook. Accepted submission formats include: Photos, video or a word document/PDF with the skit outline and dialogue. The school selected as the national winner will recieve a Xbox Kinect gaming system.
Summer 2011 Challenge (Entry Period 5/30/2012 - 7/18/2012) - Student Ambassador will brainstorm Challenge ideas during the Student Ambassador Summit. The top three ideas from this session will be posted on fueluptoplay60.com for students to vote on - the winning submission will be selected by popular vote. Voters will primarily be students, and will be allowed to vote once a day through SchoolTube. National award includes: Feature winner on fueluptoplay60.com and NFL Rush.
6. PRIZES, RESTRICTIONS: Limit one prize per person, per school. Prizes are non-transferrable and must be accepted as awarded, except Sponsor may substitute a prize of equal or greater value. If a NFL player appearance is awarded, and the NFL player cannot fulfill the prize for any reason whatsoever, including but not limited to the Sponsor's inability to secure player approval, scheduling conflicts, cancellations, postponements, an event of force majeure or for any other reason, then the remaining components of the prize shall constitute full satisfaction of Sponsor's prize obilgation to the prize winner, and no additional compensation will be awarded. Taxes, if any, are the responsibility of the winner.
7. JUDGING: Entries must be received during the appropriate Entry Period to be eligible. All eligible entries received will be judged by a panel of judges (the 'Judges') drawn from employees of the Sponsor. Entries will be judged equally according to the following criteria: creativity, originality, Fuel Up to Play 60 messaging and relevance to the Challenge. If any entries are tied, the tied entries will be re-evaluated under the same criteria, and if still tied, the entry with the highest relevance to the Challenge will be determined the winner. Any entry which includes inappropriate content will be disqualified. All entries, including music, lyrics, film and/or dialogue must be original. All entries must comply with copyright laws and cannot include any references to drinking or illegal or inappropriate activities for a family audience or otherwise inconsistent with the goals of Fuel Up to Play 60 as determined in Sponsor's sole discretion. Judges' decisions are final and may not be appealed. By entering, you represent that you have the permission from each person contributing to or appearing in the entry to include their voice, image, appearance or performance in the entry. Potential winners will be contacted through an e-mail to the parent's and winner's e-mail addresses provided at registration. If a parent cannot be contacted or does not return fully completed documentation within the time specified, another winner will be chosen. Parent of potential winners will be required to complete, execute and return an Affidavit, Waiver, Release and Indemnity Agreement including where lawful, a Publicity Release (plus at the discretion of the Sponsor, any additional documents) and a W-9 form (where applicable). Winners will be required to sign Affidavits of Eligibility confirming that they have committed no fraud in connection with the Contest and Publicity (where applicable) and Liability Releases. Failure to comply with the requirement of this paragraph (and/or the return of a prize or parent notification and/or prize as non-deliverable) may result in disqualification and in the forfeiture or any right to a prize in which case, the prize may be awarded to the eligible entrant ranked next in line for the relevant prize award. All entries must be original. All entries shall be owned by the Dairy Management, Inc. ("DMI") and may be used by DMI (including local dairy councils) and the NFL in all media in connection with the Fuel Up to Play 60 program.
8. VOTING: In addition to in-school prizes one Challenge submission will be selected as a National winner from each Challenge. The Sponsor will initially judge all Challenge submissions based on the criteria set forth above and select the top five entries as finalists for each Challenge. These finalists will be featured on schooltube.com/contest/fuel-up-to-play. Voters will be able to cast the one vote, once a day, for one week (five days) after the finalist submissions are posted on SchoolTube.com. Voting will close at 11:59PM CST on the fifth, and final day of voting. The submission receiving the most number of popular valid votes during the "Voting Period" will be the winner. Finalist who are found, in Sponsor's sold discretion, to have engaged in or encouraged voting fraud shall be disqualified.
9. RELEASE: As a result of the submission of participating in the Challenges, and/or as a result of agreeing to the acceptance of an online downloadable reward, all entrants agree: a) To defend, release and hold harmless the Sponsor, the NFL Entities (as defined below), local dairy councils, their respective parents, subsidiaries, affiliates, divisions, advertising and promotion agencies, and the foregoing companies’ officers, directors, shareholders, employees, representatives, and agents (collectively "Releasees") from and against any actions, claims and/or liability for injury, loss or damage of any kind (including any for the violation or infringement of any proprietary or personal right of any individual or entity) resulting in whole or in part, directly or indirectly, from participation in the Challenges, and/or the use, acceptance, or possession of a Challenge reward, and/or participation in, or attendance at a Challenge activity; b) To consent to and give the Sponsor the right in perpetuity (subject to a parent’s objection) to use demographic data collected, a parent’s and/or entrant’s city of residence, picture, portrait, likeness, voice, video, statements, quotes, prize information, submitted entry and submitted essay (in whole or in part, as may be adapted, edited, cropped or modified, as solely determined by Sponsor) for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, and on the World Wide Web, without review, notification or approval, all without additional consideration, unless prohibited by law; c) To release the Releasees from any liability in connection with entries that are ineligible as a result of being lost, late, illegible, damaged, incomplete, stolen, postage due, or misdirected; d) To release the Releasees from any liability in connection with any typographical or other human or technical errors in the offer or administration of Challenges, including but not limited to errors in advertising, these official rules, the selection and announcement of a winner(s), or the distribution/awarding of a prize(s). All entries and Fuel Up to Play 60 content are the property of DMI and will not be returned.
10. CONDITIONS: Sponsor reserves the right to modify these rules for clarification purposes without materially affecting them. In the event that the Program website is infected by a computer virus/worm, or is not capable of running or being executed as planned (as a result of but not limited to an error, omission, defect, delay, misdirection, tampering, unauthorized intervention, fraud, action of entrants, or technical failure) or any other cause which in the sole opinion of Sponsor corrupts or affects the administration, security, fairness, integrity, or proper conduct of the website, Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend any aspect of the Program. Submitted Program information and entries shall be deemed to be works-made-for-hire owned by Sponsor under the copyright laws of the United States, and submission of an entry by an entrant shall constitute and be deemed to be the corresponding parent’s irrevocable consent (on behalf of themselves and the entrant) to transfer and assign all rights, title and interest in a submitted entry and submitted essay to Sponsor, including but not limited to the copyright, and renewal rights worldwide, and to execute all documents and take all actions deemed reasonably necessary by Sponsor to effect, record and perfect any requested assignment. Submitted entries will not be acknowledged or returned. PLEASE NOTE THAT ANY FRAUD OR TAMPERING IN CONNECTION WITH THE PROGRAM IS ILLEGAL AND MAY BE REPORTED TO PARTICIPATING SCHOOLS OR LAW ENFORCEMENT.
11. LAWS: Subject to all federal, state, and local laws and regulations. Void where prohibited.
12. PRIVACY: Sponsor is committed to protecting the privacy of children. This Contest is being operated in compliance with the Children’s Online Privacy Protection Act (“COPPA”), and no personal information regarding entrants is maintained except in compliance with COPPA.
Sponsor: Dairy Management Inc., 10255 West Higgins Rd Suite 900, Rosemont, IL 60018
The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. NFL PLAYERS is a trademark of National Football League Players Incorporated.
© 2011 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
NO PURCHASE NECESSARY TO ENTER OR WIN.
1. Eligibility: The Fuel Up to Play 60 Activation Rewards Sweepstakes (the “Sweepstakes”) is open to Program Advisors in the fifty (50) United States and the District of Columbia who are18 or older at an eligible school. Program Advisors are representatives that have opted-in to participate in the Fuel Up to Play 60 initiative on behalf of their school. This Sweepstakes is not open to the general public. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state, local laws and regulations.
2. How to Enter: Beginning at 12:00:01 am Eastern Time (“ET”) on 9/1/2010 and ending at 11:59:59 pm ET on 3/31/2011 (the “Promotion Period”), eligible Program Advisors who activate the Fuel Up to Play 60 program by taking any one of the following steps: apply for funding; begin or complete the School Wellness Investigation online; submit a challenge; update contact information; submit a success story or comment on or rate a play for their school at www.FuelUptoPlay60.com (“Site”). Limit one entry per person. Sponsor reserves the right in its sole discretion, to disqualify any Program Advisor who tampers with the entry process. Entries may be subject to verification prior to prize drawings. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or are lost because of computer error or malfunctions, all of which are void.
3. Random Drawings: Each month during the Promotion Period one (1) Grand Prize winner will be selected from among all eligible entries received each month. Non-winning entries will not be included in subsequent monthly Grand Prize Drawings.
In addition, there will be one (1) First Prize winner per state (and the District of Columbia) selected from among all eligible entries received each month. Non-winning entries will be included in subsequent monthly First Prize Drawings.
All random drawings will be conducted within approximately 7 days of the end of each month. The random drawings will be conducted by The Ignition Network, an independent judging organization, whose decisions are final on all matters relating to this Sweepstakes.
4. Odds: Odds of winning a prize will depend on the total number of eligible entries received for each drawing.
5. Prizes: Seven (7) Grand Prizes (One (1) per month): Five (5) $100 e-gift cards for the Fuel Up To Play 60 store.
Three hundred and fifty seven (357) First Prizes (one (1) per state/DC per month): $100 e-gift card for the Fuel Up To Play 60 store.
Total Prize Pool: $39,200.
Prizes are non-transferable. Federal, state, and local taxes, if any, are the sole responsibility of the winner. Your participation in the Sweepstakes and your acceptance of a prize may be restricted or prohibited by your employer. You should check with your employer before accepting any prize. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. Gift cards are subject to any terms and conditions as issued by issuer.
6. Winner Notification: Winners will receive their prize within 30 days of the drawing.
7. Additional Terms: By accepting a prize, winner’s consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law and acknowledges compliance with these Official Rules and agree to release and hold Sponsor, its affiliates, subsidiaries, and each company’s respective officers, directors, employees, independent contractors, representatives, and agents (“Releasees”) harmless from and against any claim or cause of action arising out of participation in the Sweepstakes or the receipt, redemption or use of a prize, including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, winner agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretion.
8. Limitation of Liability: Releasees are not responsible for printing, typographical, human or other errors of any kind in any sweepstakes-related materials; for stolen, lost, late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Sweepstakes is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Sweepstakes and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the Sweepstakes). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. Winners List: The names of the winners will be listed on the Site when drawing has been conducted and all winners have been verified and will remain on the Site for 30 days.
March Winners
Judy H., Hoonah, AK
Annette J., Mobile, AL
Amanda C., Pine Bluff, AR
Andrea S., Tucson, AZ
Gretchen B., Standard, CA
Catharine B., Woodland Park, CO
Cheryl D., New Haven, CT
Karen R., Winter Garden, FL
Dawn P., Avondale Estates, GA
Kirk W., Sioux City, IA
Brittany F., Menan, ID
Brian H., Bradford, IL
Dan M., Speedway, IN
Kellea N., Kansas City, KS
Dennis M., Louisville, KY
Debbie P., Garyville, LA
Cindy C., Springfield, MA
Jennifer S., Huntingtown, MD
Jay E., Van Buren, ME
Denise M., Iron River, MI
Craig M., Ivanhoe, MN
Laura R., Hermann, MO
Rebecca T., Jackson, MS
Kelly H., Stanford, MT
Ana R., Lexington, NC
Deb A., Grand Forks, ND
Casey C., Omaha, NE
Kathy U., Errol, NH
Lori M., Turnersville, NJ
Marilyn C., Albuquerque, NM
Dawn W., Henderson, NV
Bobbie S., Albany, NY
Melinda H., Cuyahoga Falls, OH
Donna E., Oklahoma City, OK
Gilbert L., Falls City, OR
Eileen D., Philadelphia, PA
James S., Coventry, RI
Jacqueline C., Rock Hill, SC
Laurel F., Rapid City, SD
Angela G., Maryville, TN
Jerry M., Cedar Hill, TX
Angie P., Gunnison, UT
Nichele W., Richmond, VA
Anne C., Ferrisburgh, VT
Jenny M., Othello, WA
Beverly B., Gilman, WI
Arleen K., Wellsburg, WV
Kelly R., Casper, WY
Spotlight Winner
Kimberly A., Mastic Beach, NY
Sponsor: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.
NFL PLAYERS is a trademark of National Football League Players Incorporated
© 2011 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
